Small teams cannot produce enough quality, personalized marketing to keep up, and most either overpay an agency or pump out content that sounds like everyone else. In this hands-on working breakfast, you will watch a real content and campaign workflow take shape on stage, starting with five simple steps you could build in an afternoon. You will see how to turn one idea into a full campaign, personalize it by customer segment, and keep your brand voice intact. You will leave with a clear 90-day plan and a way to keep building long after the conference ends.

You Will Learn

• How to build a simple AI-powered marketing workflow that can turn a single idea into multiple content and campaign assets.
• Practical techniques for creating personalized marketing content at scale without increasing headcount or agency spend.
• Which AI tools, prompts, and workflows can help small teams produce higher-quality content while maintaining a consistent brand voice.
• Common mistakes businesses make when implementing AI for marketing and how to avoid generic, low-value output.
• A step-by-step 30-, 60-, and 90-day roadmap for introducing AI into your marketing process and measuring results.